FOOTBALL FOR GOOD

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FOOTBALL FOR GOOD™ Wear the change. Football is the world’s game. But for millions of people across thE GLOBE, it’s also something more. Football For Good is an official global clothing brand built on one simple belief: what you wear can help change lives. Every item we create tells a story. Every purchase helps fund real impact. Every supporter becomes part of something bigger. Wear the change. Shop Football For Good. #FootballForGood #WearForGood

Football for good

FOOTBALL IS MORE THAN A GAME

OUR MISSION

When football gives back, everyone wins.

Football For Good exists to turn passion into purpose.

We design exclusive, high-quality merchandise for football fans and social-impact supporters who want their purchases to mean something. All profits raised through Football For Good merchandise contribute to a Football For Good Impact Fund, supporting charities and non-profits around the world that use football as a force for good.

From tackling youth homelessness… to empowering vulnerable young people… to promoting sustainability, equality and opportunity…

This is football worn with intent.

The International ‘Football For Good’ initiative is the brainchild of Keith Mabbutt, Founder and CEO of the internationally-recognised sport-for-change charity, the Street Soccer Foundation, and was first established in support of The Commonwealth and the Year of Youth 2023.
 

The Commonwealth comprises 56 independent countries from across Africa, Asia, the Americas, Europe and the Pacific. With 2.5 billion citizens living in Commonwealth countries, more than 60% are aged under 29, representing more than 1.5 billion young people.

The Street Soccer Foundation is very proud to be at the heart of ‘Football For Good’ and with the endorsement from The Commonwealth in its collective support of the Year of Youth and young people worldwide, the Football For Good movement invites global partnerships from across all 56 nations to come together to showcase how the global no.1 sport is being used as a true force for good.

What is
Football for
good?

FOOTBALL FOR YOU. FOR US. FOR EVERYONE.
London Stadium at sunrise
THE COLLECTION

More than merch.
A statement.

Our collections are intentionally limited, ethically produced, and mission-tied.

Each product connects directly to a real story of change — on and off the pitch.

Current drops include:

  • Football For Good statement t-shirts

  • Eco-friendly hoodies linked to sustainability initiatives

  • Limited-edition campaign pieces tied to global football moments

  • World Cup-inspired designs celebrating unity and impact

Every label, tag and page tells you what your purchase supports — and who it helps.

You’re not just wearing a logo.
You’re wearing a cause.
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“Football is more than just a game. It can bring hope and joy to people’s lives.”.

DIDIER DROGBA

STORIES OF CHANGE

The impact behind the shirt.

Football For Good is powered by storytelling.

Across the world, football is transforming lives – and this platform exists to amplify those stories.

Through our blog, features and impact updates, you’ll discover:

  • How football is helping young people overcome homelessness

  • How grassroots programmes are building confidence, skills and hope

  • How sustainability and sport can work together for a better future.

Send us your content

WHERE YOUR MONEY GOES

The Football For Good Impact Fund

Every purchase contributes to the Football For Good Impact Fund.

This fund exists to support, partner with and donate to charities and non-profits using football as a tool for social good – across the UK and globally. Organisations supported include initiatives tackling:

  • Youth homelessness

  • Social exclusion

  • Mental health

  • Inequality and access to opportunity

One such organisation is the Street Soccer Foundation, which uses football to help vulnerable young people rebuild their lives.

Transparency matters.
We share impact updates regularly – so you can see exactly how your support is making a difference.